The Science Of Viral Retweets
If you are not using twitter to expand your business or bring more people to visit your blog, gain more subscribers or to make money online you are certainly missing out big chunk of the pie!
Twitter has grown enormously in last two years and many new features have been added to it since then. One of them is Retweets. Retweet is a feature where with just a click of a button your message can be sent to your follower’s follower time line, but why would your followers like to retweet your message? Well if you manage to make them do that it can go viral and bring thousands of visitors to your link in the original tweet. It is just like asking your friend to send your email out to his subscriber list, the best part is it does not end there. What if there followers decide to retweet it?? Now that’s what we call viral Retweets!
So what factors do govern or what kind of tweets have more chances to go viral?
1- Who was the original Twetter: Well, it is very simple, if you have more followers there are more chances of getting retweets . Say for example you have 20,000 followers then you have a better chance than a guy who has just 1000 followers! But, guess what it has less impact than what you think.
2-The Content Of The Tweet: This is by far the most important factor in getting your tweets to go viral!
Words like “You” (makes a connection), “twitter”(twittering about twitter), “Please”( yeah please), “retweet”(tell them to retweet), “blog”, “post” (twittering about social media and blogs) are few words that have much better chances of being retweeted.
A research conducted by Dan Zarella shows following word with there occurence rates depending upon the number of retweets they got.
3-Timing of The Tweet: Well, you just cannot underrate this factor. Study shows that a tweet that starts at EST business timing has a marked increase in number of retweets and grows during day and night time. My personal experience is also the same, a tweet made in the morning has more chances of getting retweeted and becoming viral.
4- The Retweet Cascade : Similar to information cascade where people observe that other people are retweeting a particular tweet they are more like to retweet it by themselves! They relate it to some kind of compulsion, doing the same thing what others are doing . Reason is inherent human behaviour to go with the masses.
So the next time you tweet something and want it to go viral, keep these suggestions in mind!!
Cheers!
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Top 5 Twitter Tools For Business
Twitter Tools
Twitter is a micro blogging platform which allows you to publish short messages. In recent years Twitter has surpassed all expectations and currently its the force to reckon with in online arena. Smart companies just cant ignore something which is so huge. So here are the Top Five Twitter Tools For Business as described by Miguel Cancino
Now that Twitter’s novelty as a micro-blogging platform has worn off, smart individuals and companies are thinking of ways they can leverage this new technology to improve their lives and businesses. Yesterday, Noah Mallin wrote about how businesses can user Twitter to find qualified leads and to understand the needs of their clients.
Today, I thought it would be helpful to point to some tools that can streamline this process, and can provide overarching business intelligence for your company. The following are my top five picks for the most valuable tools that can help your company gain valuable business intelligence from Twitter.
TweetScan: When it comes to business intelligence, your first priority should always be to know and track what is being said about your company. TweetScan is a free service that will monitor a set of keywords, such as your company name or industry, and automatically send you E-mail alerts whenever somebody “tweets” about those terms. Think Google Alerts for Twitter.
Twist: Smart companies stay ahead of their competitors by keeping on top of trends. Twist is a great tool that lets you quickly compare the frequency of conversation around selected terms, allowing you to see what’s hot and what’s not. Furthermore, if you notice a spike in conversation on a particular day, you can drill down and see the actual “tweets” that make up the surge. In short, Twist is a great way to analyze trends.
Twellow: If your business markets to a particular vertical, than it is important to find, follow, and create relationships with people in that industry segment. Twellow is a search directory that goes one step further by slotting individuals and businesses on Twitter into industry verticals/categories. Twellow is one of the best ways to find individuals in your target market.
Monitter: If you’re interested in comparing your company, product, or services to that of your competitors, Monitter is a great tool. Enter 3 keywords, such as your company and two primary competitors, and Monitter will show you a streaming real-time list of what people are saying about you and your competitors. If your company has multiple products, you can also use this tool to see how various products are viewed compared to one another.
Bit.ly: Though not a Twitter-specific tool, Bit.ly lends itself quite well to Twitter. This URL shortening tool, which helps you keep your “tweets” to 140 characters, also provides interesting link-analytics. If you’re interested in tracking and analyzing how well your links (to your company’s products, services, etc.) perform when you seed them in Twitter, this is the tool for you. Bit.ly allows you to track the number of clicks, referring sites, clicks by country, and more. The end-goal should always be to determine which of your links are performing well and why.
Once you add these Twitter tools to your company’s arsenal you can begin to leverage Twitter for critical business, competitor, and industry intelligence.
