Top 5 Twitter Tools For Business

Twitter Tools

Twitter is a micro blogging platform which allows you to publish short messages. In recent years Twitter has surpassed all expectations and currently its the force to reckon with in online arena. Smart companies just cant ignore something which is so huge. So here are the Top Five Twitter Tools For Business as described by Miguel Cancino

Now that Twitter’s novelty as a micro-blogging platform has worn off, smart individuals and companies are thinking of ways they can leverage this new technology to improve their lives and businesses. Yesterday, Noah Mallin wrote about how businesses can user Twitter to find qualified leads and to understand the needs of their clients.

Today, I thought it would be helpful to point to some tools that can streamline this process, and can provide overarching business intelligence for your company. The following are my top five picks for the most valuable tools that can help your company gain valuable business intelligence from Twitter.

TweetScan: When it comes to business intelligence, your first priority should always be to know and track what is being said about your company. TweetScan is a free service that will monitor a set of keywords, such as your company name or industry, and automatically send you E-mail alerts whenever somebody “tweets” about those terms. Think Google Alerts for Twitter.

Twist: Smart companies stay ahead of their competitors by keeping on top of trends. Twist is a great tool that lets you quickly compare the frequency of conversation around selected terms, allowing you to see what’s hot and what’s not.  Furthermore, if you notice a spike in conversation on a particular day, you can drill down and see the actual “tweets” that make up the surge.  In short, Twist is a great way to analyze trends.

Twellow: If your business markets to a particular vertical, than it is important to find, follow, and create relationships with people in that industry segment. Twellow is a search directory that goes one step further by slotting individuals and businesses on Twitter into industry verticals/categories. Twellow is one of the best ways to find individuals in your target market.

Monitter: If you’re interested in comparing your company, product, or services to that of your competitors, Monitter is a great tool. Enter 3 keywords, such as your company and two primary competitors, and Monitter will show you a streaming real-time list of what people are saying about you and your competitors. If your company has multiple products, you can also use this tool to see how various products are viewed compared to one another.

Bit.ly: Though not a Twitter-specific tool, Bit.ly lends itself quite well to Twitter. This URL shortening tool, which helps you keep your “tweets” to 140 characters, also provides interesting link-analytics. If you’re interested in tracking and analyzing how well your links (to your company’s products, services, etc.) perform when you seed them in Twitter, this is the tool for you. Bit.ly allows you to track the number of clicks, referring sites, clicks by country, and more. The end-goal should always be to determine which of your links are performing well and why.

Once you add these Twitter tools to your company’s arsenal you can begin to leverage Twitter for critical business, competitor, and industry intelligence.